Search Engine Optimization
Local Business SEO Experts
Content-Driven SEO that earns you sustainable long-term rankings
To stand out from your competitors and be the first to be shown on search engines, you’ll need to optimize your content. Our team will boost your rankings and earn your business more customers.
Content-Driven SEO
We’re not in the business of “tricking” Google into ranking us first. Our content-centric SEO approach builds trust and credibility with search engines. Our clients find it easier to sustain their rankings even through turbulent algorithm updates. SEO is a powerful lead generation tool – but only when done correctly!
On-Page SEO
On-page SEO consists of any improvements that can be made to content on the site, visible to users—things like links in your content or optimization of your headlines and page titles. Our on-page SEO checklist is extensive and doubles down on the fundamentals of proper SEO.
Build Authority
Perhaps you’ve heard of the term link-building when discussing SEO services? As a white-hat agency, our link-building techniques are done safely without the risk of penalty from Google. We do not pay for links! We EARN our links through guest posting, article submissions, and other unique, ethical ways.
1 on 1 Consulting
Your success is all that matters. We take the time to meet with your team weekly and maintain open lines of communication. We do not view ourselves as “service providers.” We’re your partner – and we go out of our way to ensure those standards are always met.
Detailed Reporting
Let’s face it; not all marketing campaigns are a success. If your campaign is doing poorly, we don’t dress up our reports with vanity metrics to make them look good. We practice extreme ownership and will only report on what matters to your business’s bottom line.
Conversion Friendly
Quality SEO is worthless if your website visitors don’t turn into leads. Our efforts go far beyond “traditional SEO.” We’re constantly testing different elements on the website to entice a phone call, lead form, chat bot, or other means of getting in touch with your business.
Technical Audit
The “technical” health of your website involves issues with security, crawlability, speed, indexing, broken links, etc. Technical issues hold a website back from reaching its true potential. One of the first steps of the campaign is to run a technical audit through our various tools to diagnose potential problems.
GMB Optimization
Google my Business plays a big part in showing up for those “near me” searches. We’ll create you a new listing or audit your existing one to ensure accuracy and overall profile optimization. Our 50-point GMB checklists ensure nothing slips between the cracks. Lets make it easy for customers to find you.
Mobile Optimization
It’s not a secret people live on their phones these days. For this reason, we label mobile optimization a crucial component of any SEO strategy. Not only will we ensure your website is mobile responsive but our voice search optimization efforts will guarantee you show up at the top of Google.
Why Content-Driven SEO WINS
%
of all searches on Google are for local business
%
Increase in "near me" and "where to buy" related searches
%
of consumers trust online reviews as much as personal recommendations
Frequently Asked Questions
What is local SEO?
Local SEO (Search Engin Optimization) is the practice of improving your presence in search engines for local results.
Any business with a physical location has a variety of tactics/ strategies at its disposal to increase visibility online.
How Long for SEO to work?
The common answer you’ll hear among digital agencies is that SEO takes about 4-6 months to start reaping ROI. This is misleading.
Many factors dictate the timeline of when SEO starts to pay off. Competition, location, website age, reviews, and even macroeconomic factors can all contribute to your timeline for success.
Start a conversation with an expert today to get a realistic idea of how SEO can benefit your business.
What does NAP consistency mean?
NAP stands for Name, Address, and Phone Number. This information needs to be consistent across all local directories (Yelp, Yellow Pages, Home Advisors, etc.). Optimizing your online presence in this way reinforces your legitimacy in the eyes of Google, which leads to better rankings
What does content-driven SEO mean?
Content-driven SEO is nothing more than a different way of thinking about SEO. Typically, when local businesses come to us for “SEO,” they don’t truly understand what’s happening to drive better rankings.
At Inbound Local, we develop a strategy focusing on the quality and quantity of website content (i.e., blog, service pages, and why us pages). This focus on quality content is what develops trust, authority, and expertise in the eyes of search engines.
How much does SEO cost?
The cost of SEO is one of the most common questions surrounding SEO as a service. Agencies will typically charge $50-$200 / hr for SEO work. Freelancers usually charge the lower end of that range.
Unfortunately, quality SEO is usually not cheap. It’s vitally important to work with an agency that knows what they’re doing. SEO can carry immense risk. Going the cheap route and working with someone who doesn’t know what they’re doing can hurt your rankings or, even worse, get you a penalty from Google.
What factors go into ranking better in google?
It’s been noted that Google has over 200 factors that contribute to your ranking on Google.
For local businesses, some main factors include Google My Business optimization, Google Maps optimization, quality website content, efficient user experience, and basic SEO fundamentals.